Our Creative Director, Matt Wood, Talks About "Getting The Right Look"

November 06, 2014

Our Creative Director shows you how to "get the right look" by using permanent botanicals that capture the spirit of the fresh flower. From storyboards to choosing containers, each step along the way is just as important in designing the most beautiful floral arrangement piece for the home. Learn what goes on in the mind of a world-class floral designer when developing yet another one of his beautiful creations... Let us know what you think in the comments below!